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by QSR

Supports robust qualitative and mixed methods research for virtually any data source and any research method.

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by QSR

Intuitive data analysis software designed for public policy experts analyzing surveys.

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Creating software to help you discover the rich insights from humanised data.

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Articles 


Marketing 

7 marketing tips from the stories of Dr Seuss
The famous books of Dr Seuss speak very wise words for marketers. Here are seven lessons you can learn from the iconic literature.




 
What is your brand’s purpose?
Identifying the right purpose for your brand is difficult enough. The right execution, it turns out, is even harder. 




 
Monopoly’s monopoly: how the iconic board game created a 21st-century brand
Monopoly’s popularity, cult-like status and strong foothold in popular culture has survived generation after generation even into the digital age. So, what is the secret to its everlasting appeal?
 
Marvel, DC, Stan Lee and YOU: Marketing tips from comics

Eager for a little help to take your marketing campaigns from mundane to Marvel?

Need to turn your marketing content from Downright Crap to Different Class?
 

The five ‘key’ measurables marketers need to ignore

The 5 things you’re probably measuring but shouldn’t be. Marketers measure a lot. But what are they measuring, and what are they measuring for?

 
Why context should be a marketer’s best friend

How to understand the context when all you’ve got is numbers. Why context is vital - and how to get it.



 
How marketers can increase their business influence
The role of marketing has dramatically increased in recent times but it still lacks senior influence in many businesses. You can change that with these 4 steps.



 
How to get a 360 degree view of your customers
If your business’ data analysis isn’t up to scratch you risk your customer relationships, brand perception and integrity. Here’s how to bring it all together.




 
Closing the loop of customer success
It’s easy to fall into the trap of concentrating on the customers who love what you are doing. It makes your life easier and feels a lot nicer. However by doing so, you’re missing out on the most significant opportunity you have: converting today’s detractors into tomorrow’s brand advocates.
 
NPS is broken - here’s how to fix it
If you’re taking your Net Promoter Score (NPS) in isolation as a metric of success or failure, you’re not only letting yourself down but your board and customers too.



 

People & Culture

Why company culture matters
If you type ‘great company culture’ into Google, you’ll find many examples of organizations who claim to have found the silver bullet to keeping smiling, happy and productive employees, who sing the praises of their organization day in day out.
 
The culture and employee engagement equation
Sending out an annual survey to employees to assess internal culture is a common practice for many people and culture professionals. The problem is that companies often focus exclusively on measuring engagement rather than opportunities to improve it.
 
Lifting the lid on employee engagement
When developing your next employee engagement strategy, make sure it's supported by great data that truly captures the voice of your employees.


 
Successfully navigating change management
Getting employee buy-in on transformation plans is crucial. The only way forward is getting their input - but how to analyze all that data?