The new age of word-of-mouth marketing
Everywhere you look online, there are customer reviews. From reviews about products and services to hotels and restaurants – if something’s for sale, then there’s an online review about it. Customers love providing feedback – and reading about it.
Online reviews impact sales
Capturing the feedback from customer online product reviews and using it to improve your product is one of the best ways to increase its success in the market. Studies show that around 9 out of 10 consumers read online product reviews, while almost half take the sentiment into account in purchasing decisions.
Work smarter to keep up with online reviews
Manually capturing and finding insights hidden in verbatim responses using spreadsheets or sticky notes can take weeks of work. When dealing with the sheer volume and speed of online reviews, organizations have to work a lot smarter to keep pace.
The answer: Interpris
Interpris uses powerful algorithms to automatically analyze and discover sentiment, themes and patterns in large datasets. Gain insight into what you’re doing well and what might need a little love. With Interpris, you can have confidence in your findings, helping you make smarter, evidence-based decisions that can make a powerful impact to bottom line results.
Contact us if you're interested in Interpris