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Supports robust qualitative and mixed methods research for virtually any data source and any research method.
Intuitive data analysis software designed for public policy experts analyzing surveys.
Creating software to help you discover the rich insights from humanised data.
Engaging people for higher productivity and commercial impact.
Discover insights that truly represent the voice of the community
Achieve faster, easier and more intuitive analysis of your public policy research.
Good marketers know the customer is key. Companies succeed or fail on the back of their customer intelligence.
Use Interpris to categorize and analyze survey responses for faster, richer insights of both open and closed-ended questions.
Truly understand your community with both the what and the why.
The public always acts on its beliefs, which is why public opinion surveys are so vital in determining public policies.
Every company does their best to please their customers, but how do you know if you’re really getting it right?
Take advantage of the most intuitive data analysis software to find what others can’t.
Discover actionable insights in minutes, not days.
Understand behaviors and opinions to make a positive change.
Ask more ‘why’ questions and analyze them easily.
Create an action plan backed by the best data.
Good marketers know the customer is key. Companies succeed or fail on the back of their customer intelligence. Without really listening to your customers, it’s impossible to create a legitimate customer experience that keeps them coming back for more.
Creating a strategy to keep customers loyal and expand your market can be difficult. The only way to know if you’re getting it right is to go direct to the source.
Customer and market surveys, like Net Promoter Score (NPS), are an important part in determining your best course/s of action. From brand awareness to product development, customer service to understanding the competition, marketers need a deep understanding of customer thinking in each area to create the best possible experience and most impact on the bottom line. By basing your decisions on evidence and real insights, you can effectively influence conversations around your organization that result in the right change.
While quantitative survey questions are great at giving you statistics around how well you are or are not doing, the real insight comes from the open-ended questions – the verbatim comments that give you context around why customers think the way they do.
Customers don’t like your service, they’ve rated you zero. What are you going to do to improve your score?
Without understanding why they’ve rated you zero, any action you take is just throwing actions at a wall to see what sticks. So that really leaves you back at square one, having to justify why your score is still zero after investing company resources in multiple initiatives (when you don’t really know why). Now that’s an awkward conversation.
So, you’ve collected verbatim feedback. The next challenge is how to analyze it without it taking days on end staring at spreadsheets. Instead of minimizing the volume of comments you collect (or not collecting any at all), take advantage of new automation in Interpris to uncover and explore key themes in a snap.
Interpris is designed to use the power of automation to help marketers analyze not just quantitative survey data, but also more complex, yet highly valuable, verbatim responses. It’s fast, easy to use and a simple solution. Now that’s taken care of, you can focus on taking relevant action and making a strategic impact on the bottom line that gets you a seat at the table.
So go on, ask more open-ended questions! Start with why and find out what you really need to know.
Download a free trial of Interpris and we’ll get you started with a handy guide to getting more from your NPS data.