Emmett, Loretta and Susan all rely on research to help build a deeper understanding of their area of exploration, or shape important decision-making. As research specialists working across academia, business and government, each has a responsibility to find insights in their qualitative research data to deliver robust findings and comprehensive recommendations. When working with large amounts of data, discovering those insights can be tough, especially when that data comes in various formats – like text, images, literature, video, surveys and social media. Increasingly, researchers are seeking to integrate the sophisticated analysis of diverse qualitative data, with quantitative data in mixed methods research. However, integrating, exploring and making sense of human experience and social phenomena based data sets can be difficult without the right tools.
If you are a professional researcher or academic working with qualitative or mixed methods research data, NVivo can help enrich your understanding of your research to present the most robust, defensible findings.